Article Marketing

 Article Marketing – The Top 5 Reasons That Your Articles Are Not Getting Read

1.) Your Headline Stinks

It has often been said that you only get one chance to make a first impression. That is a true statement. Think about it when you are writing your headlines. Those few words are your first impression in an article marketing society.

Go to your favorite Article Directory and glance through the listings. Which headlines catch your eye? Why do they international adoption your eye? You will find that certain types of headlines work better than others in grabbing the reader’s attention. These that seem to work well include “How To” and “X – steps to.”

Don’t simply settle for the first headline that pops into your mind. Think of what catches your eye when browsing through articles. Take the time to make a list of ideas for the headline then decide on the best one.

2.) Your Paragraphs are Too Long

When writing articles you need to keep your paragraphs short and to the point. If your paragraphs are too long readers become bored and look for something easier to read.

3.) There Are No Numbers or Bullet Points

Using numbers and bullets will let you break up your article into small bite sized pieces. This makes it much easier for the reader to It really does not matter if you use bullet points or numbers; the thing to remember is to keep each clear, concise, and about one specific thing. Should you feel that you need to say more than one thing then use another number or bullet point.

4.) Too Many Topics

When your write an article it should contain information on one topic. The reader has chosen to view your article based on the topic of your headline. Once they have read about that, they could care less about other Should you feel the need to branch off into another topic then write another article. If for instance you are writing an article about “How to Succeed in Article Marketing” do not confuse your reader by trying to tell them how to set up a squeeze page as well.

5.) You are Rambling On

I have read that articles should be between 400 and 700 words. My theory is that the shorter the article the better. Most of my articles are somewhere between 350 and 500 words. If I cannot my point across with that amount of words then I feel I am writing too much and run the risk of confusing my audience. If you need more words then use them but do not bore your reader.

Article marketing can be one of the best ways to promote your business if you do it correctly. Leave the reader wanting more not ready to take a nap. Writing high quality, informative articles can win you trust, with your readers, and credibility. Poor quality articles that are just churned out with little or no thought can cost you everything.